Heat and Water

As I was beginning my musings on the upcoming TLC pay per view blog, I took a stand on my soap box and began a rant regarding the diluted programming of today's WWE and yester-years WWF programming. What was successful back then that could be used in today's era?

Understandably, if it isn't broken, don't fix it. But considering that there is so much advertising and marketing for the WWE right now, and with so many different programs that saturate our televisions at home, who can honestly keep track? WWE RAW; Smackdown; Main Event; Superstars; WWE NXT; AM RAW; and Total Divas, along with alternative programming overseas, such as Bottom Line, Afterburn, Vintage Collection, Experience, This Week in WWE, and Free For All. A total of thirteen programs, and where Germany and Austria show nine out of these thirteen! This total infiltration of WWE/TV is unnecessary and superficial, and not only does it pollute the airwaves, I would be hard pressed to think that this is also watering down what ratings RAW and Smackdown should be getting.

Case in point; from what I remember, about the time of the brand split, there was RAW, and Smackdown as your major shows. Then ECW/WWE (which was a poor rendition of what it should have been), Heat and Velocity. I'm not going to work with ECW as it was a rebirth disgrace that was beaten into the ground as a minor "C" show, but I will focus on Heat and Velocity for this blog.

A Velocity Moment Brought to you by Billy Gunn
and Mark Jindrak (07/17/2004)

At the point in time with a brand split, Heat and Velocity worked in tandem with their major counterparts, and allowed the lower mid-card some viable TV time, and even allowed new stars to come up from the rankings of OVW and FCW to showcase talent on TV. It was a minor pollution, and it kept the roster relevant. Heat and Velocity also allowed a handful of Cruiserweights to develop, even having a Velocity Cruiserweight Championship battle royal at one point in October 2005.

A battle royal of cruiserweights. I don't think there are even enough cruiserweights in the WWE to have enough for a battle royal.

The Olympic Gold Medalist makes his WWF Debut
on WWF Heat!

With the inception of the WWE Network, I can see the use of all this programming (plus tons more) allowed on a channel that displays 24/7 WWE wrestling. However, there has been rumor of the WWE network to be a premium channel. For those who aren't vastly rich or do not want to fork out a monthly fee for the service of the WWE Network, regular WWE TV should be limited to the two "A" shows within the week, a "C" show allowing nothing above mid card, and a recap of the week.

WWE Monday Night RAW.
WWE Friday Night Smackdown.
WWE Sunday Night NXT.
And Saturday Morning Slam.

Grand Master Sexay and Steve Blackman working together
on Heat. Mid-card talent used the right way on the
right show.

Whatever is left over should be designated to the WWE Network. Saturate that channel with all of the overflow for the hardcore and the nostalgic. And keep national TV simple. As there isn't a brand split any longer, and after Sunday's TLC pay per view, the WWE Champion can float over both shows, and be a target across the board. The Intercontinental title can stay specifically to RAW and be a top tier title defended solely on RAW, and the same idea goes for the US Championship for Smackdown. NXT should be influenced strictly by the rookies, lower mid-card, and cruiserweights, and can be the "kick-off" before a pay per view; and Saturday Morning Slam can have a continuation of NXT talent and a week's recap over one hour for those who missed all week (because the IWC doesn't have recaps and dirtsheets), or need a summary on a Saturday Morning.

This way, things stay simple, and WWE Creative could churn out much better storylines and programming on free TV. Just a thought, McMahon. I want to see the WWE product succeed just as much as the next fan, and this is why I take a few hours of my time, research, and write such compelling information with a non-profit stance. I bet anything TNA could take this same approach, SEPARATE THEMSELVES FROM THE NORM, and be a successful contender. But I don't see that happening. Not with the current management. Talent is there, mindset isn't.

Either way, this is my short rant before Sunday rears its head and presents to us a rushed and shameful product. But you'll get to hear that on Saturday. Take care, Spectators, and I will see you soon!